About Us

History

2006

AFY Haniff first registered as AFY Haniff Bena & Bekal builds a simple setup in the new township of Telok Mas, Melaka to cook and refine Citronella into citronella oil and natural insect repellent for household use.

Humble start by distributing to general trade in Melaka Area.

2006

2007

AFY Haniff land its first supplying contract with one of the key retail chain in Malaysia with 2 SKUs (Serai Wangi Repellent 900/500ml).

2007

2008

Convenient Pack of Serai Wangi Repellent Spray is introduced.

Market penetration skyrocketed into East Coast Region.

2008

2009

More supply contract received from AEON, Tesco, Mydin etc.

Sales achievement hit the first Million with over 150 outlets supplied and serviced.

2009

2010

Serai Wangi the Series is introduced, bringing a total of 8 SKUs into the market.

2010

2011

AFY Haniff Group (M) Sdn Bhd is incorporated.

D’menc Air Freshener is introduced.

2011

2012

Acting as distributor for other brands (Kerisek Mutiara, Susu Kambing Merah).

Upgrade to semi-auto machinery for production line with support of SME Corp and TEKUN resulting in more efficient production.

2012

2013

First opened its Distribution Center in Putatan, Sabah.

2013

2014

First opened its Distribution Center in Kuching, Sarawak in order to cater to the growing volume of FMCG Sales.

2014

2015

HQ Relocated to a state-of-the-art building in Telok Mas, Melaka.

First Container to Brunei is shipped.

2015

2016

Penetrate Singapore market by partnering with local distributor Clearis Pte Ltd.

Awarded with Tesco BEST SME Award for 4 consecutive years.

 

2016

2017

First opened its first subsidiary company in Thailand.

Factory is certified ISO 22000:2005 (Food Safety Management System), Halal, GMP, HACCP .

2017

2018

AFY Haniff (B) Sdn Bhd is incorporated.

2018

2019

40Days & PLASH is introduced.

Bigger range of category distribution and merchandising services is introduces (SWAG, MISMIS).

2019

2020

Acting as distributor for other brands (HILMIE’S, MISMIS, SWAG) resulting in total 9 brand 55 SKU and more.

The company is building and commission a new factory of acres that can produce 10 times higher metric ton per hour in the new 25,000 sqft plantation.

2020