AFY Haniff first registered as AFY Haniff Bena & Bekal builds a simple setup in the new township of Telok Mas, Melaka to cook and refine Citronella into citronella oil and natural insect repellent for household use.
Humble start by distributing to general trade in Melaka Area.
AFY Haniff land its first supplying contract with one of the key retail chain in Malaysia with 2 SKUs (Serai Wangi Repellent 900/500ml).
Convenient Pack of Serai Wangi Repellent Spray is introduced.
Market penetration skyrocketed into East Coast Region.
More supply contract received from AEON, Tesco, Mydin etc.
Sales achievement hit the first Million with over 150 outlets supplied and serviced.
Serai Wangi the Series is introduced, bringing a total of 8 SKUs into the market.
AFY Haniff Group (M) Sdn Bhd is incorporated.
D’menc Air Freshener is introduced.
Acting as distributor for other brands (Kerisek Mutiara, Susu Kambing Merah).
Upgrade to semi-auto machinery for production line with support of SME Corp and TEKUN resulting in more efficient production.
First opened its Distribution Center in Putatan, Sabah.
First opened its Distribution Center in Kuching, Sarawak in order to cater to the growing volume of FMCG Sales.
HQ Relocated to a state-of-the-art building in Telok Mas, Melaka.
First Container to Brunei is shipped.
Penetrate Singapore market by partnering with local distributor Clearis Pte Ltd.
Awarded with Tesco BEST SME Award for 4 consecutive years.
First opened its first subsidiary company in Thailand.
Factory is certified ISO 22000:2005 (Food Safety Management System), Halal, GMP, HACCP .
AFY Haniff (B) Sdn Bhd is incorporated.
40Days & PLASH is introduced.
Bigger range of category distribution and merchandising services is introduces (SWAG, MISMIS).
Acting as distributor for other brands (HILMIE’S, MISMIS, SWAG) resulting in total 9 brand 55 SKU and more.
The company is building and commission a new factory of acres that can produce 10 times higher metric ton per hour in the new 25,000 sqft plantation.